Increase your visibility. Attract new customers.
Gone are the days of phone books and mailers. The growing popularity of mobile devices and a customer’s need for instant, localized business information requires your business to be found… now. Without a strong web presence, you risk losing valuable new customers and leads to competitors. Having a nice looking website is simply not enough to maintain your competitive advantage. Unlike traditional website design or marketing companies, we possess an intimate knowledge of your business needs through our support of your technical needs. Our company is best equipped to guide you in developing an internet marketing strategy that is not only effective, but closely matches your business objectives, so that you can maximize your marketing efforts.
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry
Search Engine Optimization
Search Engine Optimization (commonly referred to as “SEO”) is the process of improving your website’s natural search engine results with the proper use of site structure, targeted keywords and other content strategies. The SEO industry is wrought with firms that can’t explain to you exactly what they’ll do to make your website appear higher in search results. Many of them make a lot of promises and charge a lot of fees, but end up using “black hat” techniques that will end up getting your website flagged and penalized by the major search engines. We only use proven “white hat” methodologies to ensure that your web ranking continues to climb over time including:
- Affordable, Subscription-Based Service
- Website Architecture and Layout Analysis
- Keyword Density and Content Review
- Keyword and Competitive Analysis
- Link Building Strategy
- Reporting of website traffic, keyword performance, campaigns
We integrate industry best practices in on-page SEO with every website that we build. If you have an existing website that just doesn’t seem to show up with your desired keywords, we’ll perform an evaluation and provide you with plan and budget to quickly improve your ranking with a modest upfront investment.
In addition, we can actively manage your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to ensure you continue to reach your desired customers.
Social Media Management
Anyone can sign up for a Facebook, LinkedIn or Twitter account – we can transform that online presence to expand your professional network and create new business opportunities by providing you with a customized strategy.
Our approach to these social networking services allow our team to help you build a broader, more personalized client and prospecting base that produces higher-qualified sales leads while delivering a focused marketing message to your online community.
- Social Networking Marketing Strategy & Management
- Goal-oriented Integration of Facebook, Twitter, LinkedIn and Blogs
- Increased sales opportunities and focused delivery of marketing campaigns
- Reporting, Metrics, and CRM Integration
Newsletter & Email Campaigns
Opt-In email marketing has become an effective method of sharing news, advertising promotions and reinforcing your brand to existing and prospective customers. We’ll help you set up a newsletter management solution, craft your message, easily create e-mail campaigns and track their effectiveness.
- Creative E-Mail Design
- Website Integration
- List Acquisition
- Tracking and Reporting